The Mobile Mobile Charging Station
Koodo wanted to do something fresh and breakthrough with a simple brief: give Canadians a reason to love Koodo. Knowing that dead batteries are an all-too common frustration, we came up with the Mobile Mobile Charging Station.
No, it’s not a typo. This walking battery charger promised to ‘go where you go’ so you wouldn’t be stuck waiting for your phone to charge.
We supported the campaign with pre-roll and a heavy social media presence that drove to an online destination where you could learn all about this slightly awkward initiative.
Uniquely targeted wild postings were used to create awareness around the activation.
A website was created to let people know where our Mobile Mobile Charging Station would be next.