The Oh Henry! 4:25 bar
Oh Henry! is the #1 chocolate bar millennial males in Canada turn to when they're hungry. And with the approaching national legalization of marijuana in Canada, Oh Henry! knew there would soon be a lot more hungry Canadians out there. Because hey, when people get high, they get hungry.
So we created Oh Henry! 4:25, a brand new bar specially formulated for the intense hunger that hits 5 minutes after 4:20.
London International Awards (LIA) - GOLD - Product Innovation
The Shorty Awards - WINNER - Best Influencer & Celebrity YouTube Campaign
The Shorty Awards - WINNER - Best in Food & Beverage
AToMiC Awards - GOLD - Atomic Idea
AToMiC Awards - GOLD - Best Experiential Engagement
ADCC - SILVER - Promo, single
ADCC - SILVER - Stunt/Experience
ADCC - MERIT - Integrated Campaign
One Show - SHORTLIST - Innovation in Direct Marketing
One Show - SHORTLIST - Innovation in Integrated Branding
One Show - SHORTLIST - Intellectual Property, Physical Product