The Oh Henry! 4:25 bar
Oh Henry! is the #1 chocolate bar millennial males in Canada turn to when they're hungry. And with the approaching national legalization of marijuana in Canada, Oh Henry! knew there would soon be a lot more hungry Canadians out there. Because hey, when people get high, they get hungry.
So we created Oh Henry! 4:25, a brand new bar specially formulated for the intense hunger that hits 5 minutes after 4:20.
AWARDS:
London International Awards (LIA) - GOLD - Product Innovation
The CLIOs - GOLD - PR, Product Launch
D&AD - Graphite Pencil - Direct, Direct Product & Service
D&AD - Wood Pencil - Direct, Direct Acquisition & Retention
Cannes - SHORTLIST - Direct - Best Launch/Relaunch
Cannes - SHORTLIST - Direct - Best Single Market Campaign
Cannes - SHORTLIST - Direct - Best Social Behaviour & Cultural Insight
The Marketing Awards - GOLD - Best in Direct
The Marketing Awards - GOLD - Integrated Campaign
The Shorty Awards - WINNER - Best Influencer & Celebrity YouTube Campaign
The Shorty Awards - WINNER - Best in Food & Beverage
One Show - SHORTLIST - Innovation in Direct Marketing
One Show - SHORTLIST - Innovation in Integrated Branding
One Show - SHORTLIST - Intellectual Property, Physical Product
AToMiC Awards - GOLD - Atomic Idea
AToMiC Awards - GOLD - Best Experiential Engagement
The effies - SILVER - Carpe Diem
The effies - BRONZE - Packaged Goods
The Shopper Innovation Awards - GOLD - Targeting
The Shopper Innovation Awards - SILVER - The “NEW!”
Festival of Media Global - GOLD - Best Launch Campaign
Festival of Media Global - BRONZE - Best Use of Traditional or Ambient Media
Festival of Media Global - SHORTLIST - Best Influencer Campaign
Festival of Media North America - WINNER - Best Launch Campaign
Festival of Media North America - SHORTLIST - Best Integrated Campaign
Festival of Media North America - SHORTLIST - Best Use of Traditional or Ambient Media
The Epica Awards - SILVER - Confectionery & Snacks
The Epica Awards - BRONZE - Topical & Real Time
The Epica Awards - SHORTLIST - Humor
The Sabre Awards - GOLD - Canadian PR Campaign
The Global Sabre Awards - 9th PLACE - Top 40 Campaign Globally
The Jay Chiat Awards - BRONZE - Connections Strategy
ADCC - SILVER - Promo, single
ADCC - SILVER - Stunt/Experience
ADCC - SILVER - Creative Effectiveness in Advertising
ADCC - MERIT - Integrated Campaign
Strategy Awards - SILVER - Evolution Strategy
Strategy Awards - BRONZE - Game Changer Strategy
YouTube Works Awards - WINNER - Best Integrated Media Campaign
The CMAs - GOLD - Food & Beverage Brand Building
The CMAs - GOLD - Food & Beverage Engagement
The CMAs - Marketer of the Year - Jackson Hitchon
Media Innovation Awards (MIAs) - GOLD - Best Media Insights - Best Disruption
Media Innovation Awards (MIAs) - SILVER - Best Media Insights - Best Launch/Relaunch
Media Innovation Awards (MIAs) - SILVER - Best Use of Media - Best in Experiential/Special Event/Stunts - Budget Over $100,000
Media Innovation Awards (MIAs) - SILVER - Best Use of Media - Best Integrated Campaign - Budget Over $250,000
Media Innovation Awards (MIAs) - BRONZE - Best Use of Digital - Best in Social Media
WARC Media Awards - GOLD - Most Effective Channel Integration
WARC Media Awards - POE SPECIAL AWARD - Paid, Owned & Earned Media Linkage
