Oh Henry! 4:25

The Oh Henry! 4:25 bar

Oh Henry! is the #1 chocolate bar millennial males in Canada turn to when they're hungry. And with the approaching national legalization of marijuana in Canada, Oh Henry! knew there would soon be a lot more hungry Canadians out there. Because hey, when people get high, they get hungry.

So we created Oh Henry! 4:25, a brand new bar specially formulated for the intense hunger that hits 5 minutes after 4:20.

AWARDS:

London International Awards (LIA) - GOLD - Product Innovation

D&AD - Graphite Pencil - Direct, Direct Product & Service

D&AD - Wood Pencil - Direct, Direct Acquisition & Retention

Cannes - SHORTLIST - Direct - Best Launch/Relaunch

Cannes - SHORTLIST - Direct - Best Single Market Campaign

Cannes - SHORTLIST - Direct - Best Social Behaviour & Cultural Insight

The Marketing Awards - GOLD - Best in Direct

The Marketing Awards - GOLD - Integrated Campaign

The Shorty Awards - WINNER - Best Influencer & Celebrity YouTube Campaign

The Shorty Awards - WINNER - Best in Food & Beverage

One Show - SHORTLIST - Innovation in Direct Marketing

One Show - SHORTLIST - Innovation in Integrated Branding

One Show - SHORTLIST - Intellectual Property, Physical Product

AToMiC Awards - GOLD - Atomic Idea

AToMiC Awards - GOLD - Best Experiential Engagement

The effies - SILVER - Carpe Diem

The effies - BRONZE - Packaged Goods

The Shopper Innovation Awards - GOLD - Targeting

The Shopper Innovation Awards - SILVER - The β€œNEW!”

Festival of Media Global Awards - GOLD - Best Launch Campaign

Festival of Media Global Awards - BRONZE - Best Use of Traditional or Ambient Media

Festival of Media Global Awards - SHORTLIST - Best Influencer Campaign

ADCC - SILVER - Promo, single

ADCC - SILVER - Stunt/Experience

ADCC - MERIT - Integrated Campaign


Screen-Shot-2018-06-27-at-10.18.16-AM_1_2330.png

Case study


OOH

425_OOH_900_900.jpg

SOCIAL CONTENT - COMING SOON


OLV - AVAILABLE NOW