The Oh Henry! 4:25 bar
Oh Henry! is the #1 chocolate bar millennial males in Canada turn to when they're hungry. And with the approaching national legalization of marijuana in Canada, Oh Henry! knew there would soon be a lot more hungry Canadians out there. Because hey, when people get high, they get hungry.
So we created Oh Henry! 4:25, a brand new bar specially formulated for the intense hunger that hits 5 minutes after 4:20.
London International Awards (LIA) - GOLD - Product Innovation
ADCC - SILVER - Promo, single
ADCC - SILVER - Stunt/Experience
ADCC - MERIT - Integrated Campaign