The Reese Mix Breakaway Bowl
The last thing hockey fans are thinking about when habitually munching chips and watching the game is a new snack they've never heard of. So to get them thinking about breaking their gametime snack routine, we partnered with the NHL to create a bowl that literally connects Reese Mix to the moment the puck drops.
ADCC - SILVER - Innovative Use of Technology
The Shopper Innovation Awards - BRONZE - Use of Technology