Kraft
Cheerbuds
Thanks to COVID-19, fans were banned from attending the Tokyo 2020 Olympic Games. Athletes who depend on crowd support to bring home a medal faced a new kind of challenge: silence. So we gave the country a way to be heard by Team Canada, sending their cheers right to Olympians’ ears from 8000km away.
AWARDS:
Applied Arts - WINNER - Experimental/Artistic - Single
