Philadelphia Cream Cheese
Philly Bagel Wholes
Bagels have holes. Holes mean less room for Philadelphia Cream Cheese. So Philly did the unthinkable - they closed the bagel hole.
AWARDS:
The ONE Show - Silver Pencil - Experiential & Immersive, Physical Products
Communication Arts - WINNER - Integrated Campaign
The Marketing Awards - SILVER - Community Building
The Marketing Awards - SILVER - Integrated Campaign led by PR
Applied Arts - Experiential/Event - Series
The Effies Awards US - BRONZE - Marketing Innovation Solutions
The CMAs - BRONZE - Engagement: Food and Beverage
The AToMiC Awards - BRONZE - AToMiC IP
The AToMiC Awards - BRONZE - AToMiC PR
The Effie’s US - FINALIST - Business/Product/Service Innovation/Marketing Innovation Solutions
