Reese Mix Breakaway Bowl

The Reese Mix Breakaway Bowl

The last thing hockey fans are thinking about when habitually munching chips and watching the game is a new snack they've never heard of. So to get them thinking about breaking their gametime snack routine, we partnered with the NHL to create a bowl that literally connects Reese Mix to the moment the puck drops.


Screen Shot 2018-06-20 at 3.31.27 PM.png

CASE STUDY