Oh Henry! 4:25

The Oh Henry! 4:25 bar

Oh Henry! is the #1 chocolate bar millennial males in Canada turn to when they're hungry. And with the approaching national legalization of marijuana in Canada, Oh Henry! knew there would soon be a lot more hungry Canadians out there. Because hey, when people get high, they get hungry.

So we created Oh Henry! 4:25, a brand new bar specially formulated for the intense hunger that hits 5 minutes after 4:20.

AWARDS:

London International Awards (LIA) - GOLD - Product Innovation

The Shorty Awards - WINNER - Best Influencer & Celebrity YouTube Campaign

The Shorty Awards - WINNER - Best in Food & Beverage

AToMiC Awards - GOLD - Atomic Idea

AToMiC Awards - GOLD - Best Experiential Engagement

ADCC - SILVER - Promo, single

ADCC - SILVER - Stunt/Experience

ADCC - MERIT - Integrated Campaign

One Show - SHORTLIST - Innovation in Direct Marketing

One Show - SHORTLIST - Innovation in Integrated Branding

One Show - SHORTLIST - Intellectual Property, Physical Product


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Case study


OOH

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